Positively disrupt
your mindset...
get different fast.
"Tell me and I forget, teach me and I may remember, involve me and I learn." - Benjamin Franklin
With over 25 years of business leadership, organizational development and change experience, Mark Frasco is a life-long learner. Mark is the President and Founder of three operating companies: VistaGroup, a management consulting practice, specializing in strategy and change, formed in 2001; COACT, a full-service business growth agency, formed in 2003; and APTUS, an accounting advisory firm, formed in 2015. He has studied the building blocks of adult learning, based on experiential techniques that engage large and small audiences alike. His range of topic interests include, but are not limited to, strategic change, organization development, leadership development, and business growth process.
Whether in a 15-minute lecture or full-day interactive workshop, Mark is a highly engaging facilitator and enjoys the process of helping others accomplish what they otherwise may not have thought possible. Mark’s reputation for cultural transformation, business growth and turnaround activities, has uniquely positioned him as a trusted advisor and coach to leaders of Fortune 500 companies, as well as the small entrepreneurial enterprise. He has spoken at a variety of events for associations including RSPA, SME, FABTECH, PMA, AGC, NECA, and IEDC.
In the summer of 2002, Mark was selected as a facilitator of “Listening to the City: Remember and Rebuild” - an event that brought 5,000 world citizens to Javits Center in Manhattan to have dialogue and give feedback on architectural designs for rebuilding and memorializing the World Trade Center site.
Mark was born and raised in Southern California, but his career drew him to Northwest Ohio where he earned the degrees of Master of Organization Development from Bowling Green State University and Bachelor of Business Administration with honors in Corporate Finance from the University of Toledo. Mark has served on several boards and as a graduate level Adjunct Professor of Business at Bowling Green State University. He lives in Monclova Township, Ohio with his wife of more than 25 years, Kathleen, and their son, Nicholas.
Business Builders Podcast
With over 40 years of business growth experience, Mark dicusses his study of W. Edwards Demming, Frederick Taylor, economics, finance, and human relations and how these topics are the pillars that have informed his innovative approach to strategic growth
Most Requested Topics
Strategic Change
Competetive advantage is rarely accomplished by any single innovation or differentiation strategy. Rather, it is attained by developing system-wide talent that performs an integrated set of recurring activities that are difficult to replicate.
Organizational Development
Gain agreement and transfer accountability for implementation to teams of people who are uniquely qualified to take specific action. Design a management rhythm that is transparent and features measurement and action that leads to improved results.
Leadership Development
Develop a transformational leadership style. Build emotional intelligence and maintain a commitment to personal and organizational learning and change.
Business Growth Process
Selling success is due to far more than technique - it's the design and implementation of a process that proactively and rhythmically communicates your value propositions to strategic targets, while building trusting relationships that enable you to learn about buying systems and a prospect's motivation to buy.
Endorsements
"I have known Mark Frasco for over 10 years. Perhaps the greatest testimonial I can offer is to describe him as a close, trusted friend. We first met professionally, and got to the trusted friend status through years of working successfully together. Mark helped to build a better talent pipeline and business development process at my former firm, elevating the firm's success along the way. Mark is direct, honest, compassionate and a highly competent individual… all traits that served him well in helping to develop our team of professional engineers."
Don Warner, VP/Principal (now retired), SSOE Group
"I have seen Mark in action many times. He has shared his insights with our largest business unit sales team and at our national partner conference. His message is always fundamental, yet provocative. His core personal belief system lifts the hope of his audiences and helps them see new possibilities for the future. Mark does not contend to have re-invented the wheel, he has simply perfected the art and science of making it roll faster!"
Peter O'Brien, Founder and President of Fast-Track; consultant to ScanSource
"Our work with Mark Frasco spanned over several years and encompassed a wide variety of engagements. Mark facilitated a long-term strategic change process with a focus on engaging all levels of the organization. I personally worked with Mark as a coach to assist in my development as a leader. A fanatical listener, Mark’s style is conversational, which allowed me to constantly learn and adapt the best approach to run our business. He was adept at eliminating the ‘noise in our system’, allowing me to focus on making better decisions with richer data and accountability to benchmarks. I value his insight and personal attention to people develop."
Martha N. Shaker, MA CCC (SLP), President, Concept Rehab
